easilyamused | John D. Berry’s blog

Recently I published a little booklet called Hanging by a serif: a few words about designing with words. This is the culmination of a project I’ve been working on, off and on, for more than a year: pulling a selection of statements about typography and design from my own writing and presenting them, one to a page, along with a simple decorative element. The hook – quite literally, in some cases – is that those visual elements are all enlarged details of serifs, taken from a wide variety of typefaces. (You’d be surprised how much alike the serifs look on a lot of otherwise distinctive typefaces, when you blow them up in size and cut off the rest of the letter.) I had fun with this, as you might imagine. The hardest part was forcing myself to edit or rewrite my own words, to make them more appropriate to this format and purpose. It was also difficult choosing the quotes, and picking the serifs, but that was the kind of task that you can only revel in: a richness of choice.

One early recipient of a digital version, Scott-Martin Kosofsky, unexpectedly suggested that I “may have invented a new genre, design maxims, making you a kind of typographic Rochefoucauld.” I certainly doubt that my little booklet will go through as many editions and revisions as La Rochefoucauld’s Maximes, but I’ll be happy if it finds a use in the hands of its readers.

For an early draft, which I wanted to take with me on a visit to San Francisco to show to Jack Stauffacher and others at one of his weekly Friday lunches, I had trouble getting the booklet to print properly as page spreads, so I just printed the pages individually and bundled them into a wrap-around folded cover, just to suggest how it might all work as a booklet. What that inadvertant format showed me, however, was that these pages could also work singly, as individual cards. The actual content of those pages has undergone a good bit of revision since that San Francisco trip, but this is the reason why I’m offering Hanging by a serif both as a saddle-stitched booklet and as a set of cards.

When I showed a version of the cards to Juliet Shen at one of our local typographers’ pub gatherings, her immediate thought was, “I could give each of my students one of these and have them do a project based on it.” I hadn’t thought of that; perhaps they have a future use as a teaching tool. (You be the judge.)

This is the “first iteration” of Hanging by a serif; I’m sure it will evolve and appear draped in other clothes. Right now, you can buy the booklet or the cards from the newly created Shop page on this website, and they will undoubtedly be available through other sellers eventually. I sold a few at TypeCon in the SOTA store, and I expect I’ll have at least a few with me at next month’s ATypI conference in Amsterdam. Or you can use PayPal to buy a copy right here, and have me send it to you directly. (If you’re interested in a larger quantity, just send me e-mail at john <at> johndberry <dot> com and let me know.)

Categorized as book design, books, design, education, publishing, typography, writing & editing |

Everything about the new design of iOS that was previewed this week looked nifty, except for the typography. Okay, I’m not wild about the candy colors, but that’s just taste. Typography isn’t just about taste; it’s about functionality. On the screen, and for information design, Helvetica – whether Neue or not – is not functional; it just gives the flavor of functionality. The letterforms are too closed, too uniform; they’re not easy enough to distinguish at a glance. And a glance is exactly what we give to the screen of our phone.

At huge size, the Helvetica Neue Thin numbers look all right; but at any other size, they lack clarity. It’s too easy to mix up a 3 and a 6 and an 8 and a 0, at small sizes – not a problem you really want to have when you’re dealing with dates and coordinates and addresses and phone numbers.

Please, can we have a moratorium on very thin sans-serif type that’s pushed tightly together? Trying to squeeze more information into a small space is useless if the information isn’t clearly readable. The lighter the weight of a typeface, the more space it needs between letters, to be easy to read. And it needs even more space when the text is displayed against a dark or mottled background, or seen at an angle rather than straight on. All of which is inherent in the iOS7 design.

For that matter, I wonder whether, in the age of Apple’s Retina display, there’s any need to stick with sans-serif faces on the screen. For years, I’ve felt that an open humanist sans was the most functional style of typeface for reading onscreen; but perhaps that’s no longer true. Or at least not necessarily.

Everything that Jony Ive says about design in his iOS7 video is true. Unfortunately, in the typography of the visual interface, he hasn’t followed through. What we’ve seen is only a preview; the UI is still in development, and it could change for the better before it’s released. But I know how the process of software development goes, and I’m sure there’d be a huge resistance to any change at this point that affected how much text fits on the screen. It’s disappointing, because a fundamental rethinking of the typography is what’s needed.

Some examples:

Can you read this exchange easily? Not “can you make it out when you squint and peer closely,” but can you read it easily?

What’s on your calendar for June 10? (And what’s with that busy superior “th,” anyway? That’s 18th-century design, not 21st.) Can you read it when you see it at this angle?

Ironically, Apple’s marketing typeface is much more readable than its iOS text face. The callouts in this example are clearer than the information in the Calendar panel.

[Images at left: top, part of a screenshot of a message from Siri in iOS7; below, the same words in a few different of typefaces, with looser spacing.]

Addendum (July 8):

Apparently the latest beta of iOS7 allows switching to Neue Helvetica Regular instead of Light for non-Retina displays. Gizmodo has a nice demo of the effect. (Thanks for pointing this out, Aaron Meek.) Alas, it’s clear when you see the font switching back and forth that somebody at Apple doesn’t understand how to track lighter typefaces so they’re readable. The lines of lighter type should be at least as long as the lines of heavier type, not shorter. Squeezed again!

Categorized as design, foibles, information design, onscreen design, typography |

Last year, after a highly entertaining turn as the keynote speaker at the ATypI conference in Reykjavík in 2011, designer and lettering artist Gunnlaugur SE Briem asked around 100 practitioners of lettering or typography to contribute a two-page spread each to a new compendium, The Briem Report: Letterforms 2012. I was pleased to be among those invited to participate. The resulting volume was published earlier this year as a freely downloadable PDF, and recently Briem sent printed copies to all the contributors. (I recommend the print-quality PDF, as the hard copy is a black-and-white print-on-demand edition; you can order it from Amazon and it’s wonderful to have, but I consider the core edition to be the digital one.)

Briem did something similar once before, in 1986, when he edited and produced a book for Thames & Hudson called Sixty Alphabets, asking sixty noted calligraphers to introduce themselves and their work and to contribute a design of their own choice. That in turn had been inspired by a much earlier compendium, Dossier A–Z 1973, which had been put together in 1973 by Fernand Baudin for that year’s ATypI congress in Copenhagen, on the theme of “Education in the Design of Letter Forms.” Both Baudin’s 1973 volume and Briem’s 1986 one examined the place of written letter forms in a world dominated by print. The Briem Report takes this one step further: what is the place of both calligraphy and type design in a world that’s becoming thoroughly digital? Baudin was looking at the changing nature of type and letter design in 1973; Briem is asking much the same question today.

The answers are all over the place; there is no one thesis to be found in this anthology. But as a snapshot of current practice and ideas, it’s invaluable. The contributors include most of the people you might expect, and many that you might not be aware of; Briem drew from many different streams of practice. Some are artists, some are technical experts, many are educators. As Briem describes the book, aptly (and in thoroughly Briem fashion), on his Operina website: “Inspiring ideas, firm convictions, lovely dreams.”

Categorized as culture, education, fonts, letters, publishing, science & art, type designers, typography |

Last year I wrote the texts for four new digital specimen books for extensions to Adobe Originals typefaces, and just last week Adobe posted those specimens online. All of them are additions to existing type families: two derive from Trajan (Trajan Pro 3, which extends both the number of weights and the language coverage, and the new Trajan Sans) and two from Myriad (Hebrew and Arabic versions of this widespread humanist sans). The project gave me an opportunity to delve into the history of the inscription on the Trajan column in Rome (which, almost every time I’ve tried to take a close look at it, was chiuso per restauro and wrapped in a blue plastic tarp), and an even more interesting chance to learn about the design of both Hebrew and Arabic typefaces. The latter pair gave me an excuse to engage the considerable knowledge and expertise of Scott-Martin Kosofsky, a typographer of fine sensibilities and an expert in bilingual Hebrew/English publishing, and Mamoun Sakkal, an expert in Arabic type design with a particular penchant for the style known as square kufic (though this is not, actually, the tradition that the Myriad Arabic extension draws on) and a friend who, happily, lives in the Seattle area. Mamoun, along with his software-coding daughter Aida, had been expanding my knowledge of Arabic for some time; Scott I met through this project, and have been learning from quite happily ever since.

I should be quite clear: I can neither read nor write either Hebrew or Arabic, although I’ve learned quite a lot about the design of typefaces in both scripts. And about the quixotic and sometimes contradictory nature of designing “sans serif” typefaces in either script. Not to mention the fraught question of what it means to have an “italic” in either Hebrew or Arabic, neither of which has any such tradition before the digital age.

P.S.: I was quite pleased to notice that one of the samples of Myriad Arabic in action was bilingual versions of three poems by Maram al-Massri (with English translation by Khaled al-Mattawa) that had been published by Copper Canyon Press, an excellent international poetry publisher for whom I have done a lot of book design in the past. Synchronicity is everywhere.

Categorized as culture, fonts, type designers |

When Eileen and I went over to the University of Washington the other day, to take a look at the magnificent century-old Yoshino cherry trees in bloom around the quad, we walked past the Magus used-book store on our way to the campus; our eyes were caught by the display of enticing books in the front windows. In fact, the display seemed so well calculated to appeal directly to us that I began fantasizing that the windows were really smart displays that targeted whoever happened to pass by on the sidewalk; a different person or group of people would perceive an entirely different display, tailored to their tastes and buying habits.

“Hey,” said Eileen when I told her this, “you mean they’ve got real physical books in buildings now? Books that you can pick up and hold in your hand?” She shook her head. “Who’d have guessed!” No, no, I assured her, it was just a virtual display; behind the windows we’d find no actual books. Just a digital buying experience.

But we stopped in on our way back from the cherry trees, and what I found on a back shelf was not virtual at all. It was a beautifully bound large-format book called Artistic Heritage of Ivan Fedorov, by Yakim Zapasko. At least, that’s the title in English; the book was published in Lvov in 1974, and its proper title is displayed bilingually in Ukrainian and Russian. The book is a catalog of the work of the 16th-century printer Ivan Fedorov (“and the masters that worked in association with him,” as an English summary carefully adds), who worked first in Muscovy and then in the Polish-Lithuanian Commonwealth (Moscow, Lvov, and Ostrog) and who is one of the fathers of eastern Slavic printing. The main text of the book is in both Ukrainian and Russian, but for those of us who are not fluent in either language the most rewarding part (besides the typography, design, printing, and binding of this book itself) is the illustrations: books printed by Ivan Fedorov, types he cast (both Cyrillic and Greek), initial letters and decorative ornaments, and the wonderfully complex “ligature lines” of intertwined capital letters. Just for lagniappe, the book’s title page and section pages feature magnificently energetic calligraphy in two colors and five languages. (Summaries and labels are provided in English, French, and German as well as Russian and Ukrainian.)

This copy is rubber-stamped by the Department of Slavic Languages and Literature of the University of Washington. What led the department to de-acquisition it, I have no idea; but it has found a good home now. Out of curiosity, once I got home I looked online; there were a number of copies available, at varying prices of course. One of the listings, through ABEbooks, had a note saying, “This copy is no longer available.” The listing was from Magus Books, so in fact “this copy” was the one I had in my hands. (Quick work, Magus!)

I love the early Cyrillic types, so much more vibrant to my eye than the westernized Civil Type introduced by Peter the Great. And I wondered, as I gazed over the pages, whether I had in fact seen some of these very books when I was in the rare-book libraries of Moscow or St. Petersburg.

It was a good day for both cherry blossoms and books.

[Images: top, cover of Artistic Heritage of Ivan Fedorov; middle, title page; bottom, a 16th-century book page; inline above, a red-printed ligature line.]

Categorized as book design, books, printing, publishing, type designers |

There’s something curiously recursive about linking to a website to read an article I wrote for an app-based magazine. But happily, The Magazine has just expanded its subscription base from its iOS6 app to include web subscriptions; and even non-subscribers can access and read one full article each month. (Other links that month will just show previews: the first couple of paragraphs.) So you can go right now and take a look at “Unbound pages,” my article about the typography of reading onscreen, in the Mar 28 issue.

I questioned the initial limitation of The Magazine as an iOS-only app (indeed, one that requires iOS6, which lets out older iOS devices like my first-generation iPad). But what that limitation did was focus squarely on a specific audience: tech-savvy readers who are likely to be early adopters and who work or play in one of the creative fields (which tilt strongly toward Apple’s digital ecosystem). It also meant that the app itself could be clearly and simply designed.

While there’s a difference between how the app displays an issue on an iPhone and on an iPad, the basic typographic treatment is fixed; the only real change appears if you shift the orientation, which affects how long the lines of text are. (This is all directly related to what I was writing about.) The display of the articles on the website is similarly simple and limited, but by the nature of current web-design tools (again, directly related!) it’s less typographically sophisticated, less well adapted to the screen “page.” But you can subscribe to the web version even if you don’t own an iOS6 device; that expands the potential readership.

With the current update to The Magazine’s software, you can also link, as I’ve just done, to a single article that a non-subscriber can read in its entirety, along with previews of other articles in the issue. That “porous paywall” is a smart marketing move: it encourages dissemination of material from The Magazine without giving it all away. (And the terms of The Magazine’s contracts are that they’re only buying one month of exclusivity anyway; authors can do anything they want after that first month, including posting the article for free on their own website or broadcasting it to the entire world. This seems like a model that’s well adapted to the realities of current online publishing.)

Go ahead and subscribe. There’s a bunch of other good material in the new issue, and I expect that I’ll write for The Magazine again.

[Image: detail of one of the illustrations done for my article by Sara Pocock.]

Categorized as book design, books, design, editorial design, onscreen design, publishing, tech, typography |

After an absurdly long delay, I have finally put some of my photos from last October’s ATypI Hong Kong up on Flickr: here. Although I didn’t take a lot of snapshots, there are few images there that ought to be interesting to people who weren’t there – and to some of the people who were. In particular, I got to the very first letterpress workshop at Zi Wut, which contains the type and printing press from a former printshop in Kowloon, now operated by three women as a teaching resource, with the original owner of the printshop offering examples and showing how the processes worked. Zi Wut has a presence on Facebook, and there’s a nice short write-up, with more images, on the Metropolis magazine blog.

Categorized as ambient letters, culture, education, events, printing, signage, typography |

In less than two weeks, I’ll be in Hong Kong, for this year’s ATypI conference, which is being put on with the cooperation of the School of Design of the Hong Kong Polytechnic University. This will be the first time ATypI has ever held its conference in Asia; it will also be my first visit to Hong Kong, or indeed to any part of China.

I studied Chinese history while I was an undergraduate at Stanford – when actually visiting China was virtually impossible for a United States citizen, although Hong Kong was then still a British colony and easily accessible. At the time (circa 1970), Stanford’s History department had what amounted to an unofficial mini-department of Chinese history, with several excellent professors, most of whom I took courses from. (The one professor I didn’t take a course from, Mark Mancall, gave a guest lecture for one of the other’s classes, entitled “The Complete History of Relations Between the Russian Empire and the Ch’ing Dynasty, in 45 Minutes – with Flourishes.” The bit I remember most clearly was Mancall’s description of how nervous the Ch’ing court was when they realized that the curious foreigners who had been nosing about China’s western frontiers in Central Asia, and the ones who had been nibbling at her northeastern frontiers in Manchuria, came from the same place; and how relieved the Chinese were when they finally realized just how far away Moscow really was.) Although I have never put that knowledge to practical use, I have a pretty good awareness of the outlines of Chinese history, including the tumultuous 19th century. In college, I read Arthur Waley’s The Opium War Through Chinese Eyes, which is essential background to understanding the founding of Hong Kong. Much more recently, I gained new perspective on the maritime history of southern China when I read Tonio Andrade’s Lost Colony: The Untold Story of China’s First Great Victory over the West, as well as the East Asian parts of 1493, by Charles C. Mann. These are all fascinating and highly readable antidotes to the simpleminded tales that we’re sometimes told in lieu of real history.

The theme of this ATypI conference is “墨 [mò] – between black & white,” which refers directly to the marks of ink on paper as well as alluding to contrast, balance, art, and intellectual pursuits. Naturally, there will be a strong emphasis on the typography of eastern Asia, along with all the usual range of subjects for talks, demonstrations, workshops, and exhibits. There’s still time to register and attend; and this year we’ve adjusted the schedule so that the bulk of the main conference falls on the weekend, to adapt to the common practice in both China and Japan and make it easier for interested typographers and designers from those countries to attend. I’m looking forward not only to visiting Hong Kong but to seeing the impact of Chinese and European typographies upon each other, in the distinctly human form of this professional conference. The conversations in the corridors – the heart of any conference – should be fascinating.

Categorized as books, culture, events, society |

At TypeCon in Milwaukee at the beginning of this month, Cyrus Highsmith gave a witty, illustrated talk about spacing in text typography, which served as an introduction to his new book, Inside paragraphs: typographic fundamentals (published by Font Bureau). It startled me, because I hadn’t been aware that he’d been working on such a book, and because it dovetails with what I’ve been talking and writing about for quite some time: that typography is all about space. Appropriately enough, though without any planning on my part, my former colleagues at Microsoft had brought stacks of one of my little typography booklets, Arranging fonts: it’s all about space, which is about exactly that.

Cyrus focused on the paragraph as the basic unit of text typography, which is a sensible way of looking at it; that neatly separates what Jost Hochuli calls “microtypography” from the “macrotypography” of the page. And Cyrus can draw a lot better than I can, so his illustrations – both in the book and in his talk – make his points brilliantly and lucidly.

The book itself is small, light, and oblong – very easy to carry around and read, with long paper flaps that you can use to mark your place. Cyrus wrote it because he wanted it for the typography classes that he teaches at RISD; and because he wished that he’d had it when he was studying design. It’s probably a good introduction to the subject for graphic-design students, but even more than that, it’s a basic explanation for anyone who uses type and wonders why it sometimes looks right and sometimes doesn’t.

Categorized as books, education, publishing, typography, writing & editing |

I’ve done a number of projects with Seattle poet JT Stewart over the last few years: two chapbooks, a bunch of broadsides, promotional materials for events, and the workshop that we’ve taught together for poets who want to turn their poems into broadsides. Most recently, JT’s work was selected for a display of literary and visual works that came out of Artist Trust’s EDGE program, a “professional development program” for artists. The exhibit, called “A Celebration of Washington Artists,” is on display at the Washington State Convention Center in downtown Seattle until October 18. Most of the work on the walls is paintings, prints, photos – visual art – but interspersed among them are poster-size displays of some of the writing that has come out of the program. Since the poems of JT’s that got selected came from the chapbook Love on the Rocks – Yet Again, which I designed and produced, I created a visual display for them as part of this exhibit. Two of the four panels are the front and back covers of the chapbook (the back features a highly visual poem); the other two are poems from the body of the book, presented in a format that I thought would be eye-catching and readable on a public wall.

When I stopped by the WSCC on the first day of the exhibit, I could spot our installation immediately from the escalator. On the way back down, I caught a snapshot of someone already stopping to read the poems.

Categorized as books, culture, events, science & art, typography, writing & editing |