easilyamused | John D. Berry’s blog

I have just published a draft of the most difficult chapter of the ATypI history, on the association’s “Code Moral.” The Code was a core document of ATypI from its founding, although the first official version wasn’t adopted until 1963. The discussions and arguments around it from then until its final abandonment in 2004 are an important part of the history of ATypI. In this chapter I haven’t tried to deal with every aspect of the subject typeface protection; I have focused on the Code Moral itself. Other aspects of that long and largely ineffective history will be dealt with in future chronological chapters.

As always, this is a draft, and both corrections and additions are very much welcomed. (Not rants, please. Those have been expressed many times in the course of the years. I have not tried to document all of them.)

Just as a note: there is no ‘e’ on “Moral.” English-speakers tend to add one, probably because it sounds the same as the English word “morale,” but the French word “code” is masculine, not feminine, and is spelled with no ‘e’.

Categorized as culture, fonts, type history, typography |

When I started working on a history of ATypI in 2018, before the Covid-19 pandemic, it was a project that I expected would take two or three years and would produce a series of small booklets, one on each topic or period in the association’s 70-year history. With backing from the Board, I researched and wrote a first chapter, outlining ATypI’s “origin story,” and published a draft of that chapter on Medium. At the 2019 conference in Tokyo, I gave a talk about the project and my progress thus far.

But then the pandemic hit, shutting so many things down, including both in-person ATypI conferences and the backing for the ATypI history project. I’ve been wanting to get back to it ever since, but I’m in no position to take it on as a purely volunteer project, and after the financial hit of the pandemic years, the Board isn’t able to back it at this time.

So I’ve launched a GoFundMe campaign for the ATypI history project.

This is not, of course, meant to compete with any direct financial of ATypI; it’s a separate, complementary endeavor. If I can raise the money, I hope to complete the project over the course of the next year, and ideally present it in a published form in time for the 2026 ATypI conference, wherever that may be. I’m not foolish enough to make any guarantees, but that’s what I’m aiming for.

Researching this has been fascinating. I started out digging into the association’s beginnings, when it was initially proposed by Charles Peignot in 1955, and its formal kickoff in 1957 in Lausanne. I’ve read through archives at the University of Reading and the Bibliothèque Forney in Paris, and I’ve interviewed a number of the early members. (Not all of them, of course, are still with us.) There is both formal material (proposals, resolutions, minutes of meetings) and anecdotal accounts (“Do you think you have to be a nasty person to be a good type designer?”). So far I’ve focused on events that were before my time; after Type90, which was my first type conference, and especially after I joined the ATypI board in 2000, I have first-hand recollections and documentation.

Why is the history of ATypI important? Because there has been no other organization that so thoroughly embodied the typographic community and the business and technology of type and type design. And because ATypI’s initial goal – protection of the rights of type designers – has proven so elusive over the years.

In lieu of a handy billionaire or Medici prince, I hope to cobble together enough funding through this GoFundMe to enable me to complete the project.

[Images: covers of two ATypI publications from the 1960s (500 years of Czech printing, and Type in our time).

Categorized as culture, education, events, type history, typography, writing & editing |

Last week, on a visit to Boston, I got to visit the Katherine Small Gallery in Somerville. It’s a gallery, because it does have exhibitions, but it’s most obviously a bookstore. An inviting, dangerous bookstore.

Michael Russem, the proprietor, greets each new arrival with the same welcoming line: “This shop deals only with graphic design and typography, so lower your expections!” If your tastes and interests are anything like mine, however, this introduction will only raise your expectations. And the shop exceeds them.

The shelves are full of books about typography, both current and rare. I was relieved to see that many of the most inviting were books that I already possessed; but not all. Naturally I ended up leaving with a bag full of books, which Michael bundled up in such a way that I managed to fit them into my carry-on bag for the flight home. (Such restraint I showed! As I told him, if I had wandered into a shop like this thirty years ago, I would have bought far more of the books – if I could have afforded them.) Then there was his own collection, which were not for sale but were displayed behind the desk and available to browse.

In a fit of perfect serendipity, I found that the current exhibit was on the book-jacket designs of Michael Harvey. I am a big fan of Michael’s distinctive lettering style (and of the man himself, now much missed), so this was a must-see for me. The germ of the exhibit was a small collection of mock-ups for covers and jackets, which were exhibited alongside the finished dust jackets. The glassed-in tops of two display cases were full of Michael Harvey designs, and flat-file drawers underneath them held many more.

I can certainly recommend a visit to Katherine Small Gallery if you’re in the Boston area. Michael Russem’s dry sense of humor is displayed in the folded map that he handed me: “A Complete Checklist & Map of Brick & Mortar Typography & Graphic Design Bookshops in & Around Boston.” Open it up and you find a lovely map of Boston, with exactly one shop: his.

[Top: Proprietor Michael Russem at the bookshelves behind the desk. Middle: a display case showing three sketches/mock-ups by Michael Harvey for a book jacket. Bottom: “A Complete Checklist & Map of Brick & Mortar Typography & Graphic Design Bookshops in & Around Boston.”]

Categorized as book design, books, culture, design, typography |

I’ve just finished reading Literary Alchemist: The Writing Life of Evan S. Connell, by Steve Paul (Columbia: Univ. of Missouri Press, 2021). Connell is a peculiar writer, impossible to categorize; he’s been a favorite of mine since I first discovered his writing through North Point Press, my favorite American book publisher of the 1980s. He’s probably best known for his bestseller about Custer, Son of the Morning Star, which examines the Battle of the Little Big Horn from both sides, with its antecedents, its contexts, and its implications. He’s a master of finding the arresting detail, and his prose is wry and precise.

Mid-way through his career, Connell became closely involved with Berkeley-based North Point Press. “Everybody there is intelligent and courteous and they all seem to know what they’re doing – which is not at all true of some people I’ve met in the NY industry.” Jack Shoemaker, North Point’s editor in chief, encouraged Connell and continued to be his editor after North Point shut down and Shoemaker had to create a new publishing company (twice). Steve Paul devotes quite a few pages of the biography to North Point, giving me more background than I knew before now. He describes Shoemaker’s and publisher William Turnbull’s desire to make quality books, though he doesn’t mention David Bullen, North Point’s long-time book designer, who was responsible for how the books looked and felt. (Nor does he mention Jack Stauffacher, who was involved at the press’s inception and set some of the typographic standards that North Point became known for). What Bullen did at North Point was a strong influence on my own ideas about book design.

The other book that Evan S. Connell is best known for is his early novel, Mrs. Bridge, which is highly respected though I haven’t read it. His examination, in detail, of the empty life of an affluent Kansas City matron has simply never appealed to me; I’m much more fascinated by his delvings into history and art. Another of his books that I’ve failed to finish, despite being history-based, is Deus lo volt! (“God wills it!”), which is so effective at conveying the spirit and mindset of the Christians who launched the Crusades that I couldn’t go on; I couldn’t stand being inside their blinkered heads. Maybe one day I’ll come back to it.

But I have read quite a few of Connell’s books, either bought new in North Point editions (which were sometimes reissues) or found and snapped up in used-book stores. Connell’s life is somewhat opaque; he was a private person, notably untalkative. Steve Paul is smart to call his biography a “writing life”; that was clearly the way Connell saw himself. Paul makes it clear, though, that Connell had connections to much livelier characters, especially when he was living in Sausalito and San Francisco. And Paul is good at weaving the strands of Connell’s life together, and at showing how the writing, the publishing, the extensive, usually solitary travel, and the thoughts he expressed were all woven of the same cloth. Or perhaps, given his fascination with pre-Columbian pottery, I should say that they were thrown from the same clay.

Categorized as book design, books, culture, letters, people, publishing, writing & editing |

Its origins are lost in the mists of time. Ron Drummond, the one-man publisher of Incunabula, reminds us that he first broached the subject to John Crowley thirty years ago: the subject being a special, celebratory edition of Crowley’s well-loved novel, Little, Big (1981). Incunabula had already published one book by John Crowley and two by Samuel R. Delany, of which I had designed two: Crowley’s Antiquities (1991) and Delany’s Atlantis: Three Tales (1995).

Incunabula, which Ron had named in a combination of respect and chutzpah, was a small press that published worthwhile literary works of science fiction and fantasy (or fantastika as critic John Clute calls it). “Incunabula,” which means “cradles” or “swaddling clothes” in Latin, is used to refer to European printed books published before the year 1501. By that time, sixty years after Gutenberg’s innovations, printing had exploded from a craft into an industry, and many of the standards of book design that we still follow were well established. In calling his new press Incunabula, Ron was drawing on a very long tradition.

I have no recollection of when it was that Ron first asked me about designing this more ambitious volume. I can find files related to the project dating back to 2003, and my earliest design file, LB design 1.indd, is dated May 9, 2005. I’ve been working on this book for at least seventeen years.

I have often referred to it as “Zeno’s book project,” for the way it seemed to keep approaching completion without ever quite arriving. I have also sometimes called it “the Oxford Lectern Little, Big,” in reference to Bruce Rogers’s monumental Oxford Lectern Bible. Our book, however, is not so monumental as to require a lectern.

The tale of how this book came to take its final form, with an intricate interweaving of original etchings and engravings by the artist Peter Milton, would take too long to tell. It has its painful interludes. Ron’s ambitions didn’t always correspond with his practical abilities, or with his never-robust health; this was a much bigger project than any he had undertaken before. But his vision was always clear: choosing and framing details from Peter Milton’s art that would create a conversation with the text of the novel.

Now, amazingly, Zeno’s arrow has hit its target. A couple of weeks ago, my advance copy of the trade edition arrived in my hands, a few days after Ron’s copy reached him. It’s an 800-page tome, 7½ x 10 inches, sewn in signatures, printed on luxurious Mohawk Superfine paper, rich with art, and all digitally typeset in Akira Kobayashi’s historically inspired typeface FF Clifford. I can say, having hefted the book and laid it in my lap and begun my own rereading of a favorite text, that it’s everything I had hoped for: comfortably readable pages, beautifully printed images, in a sturdy yet flexible binding. The printer, Brilliant Graphics in Exton, Pennsylvania, did a masterful job.

Fulfillment will be handled through Dallas-based literary publisher and distributor Deep Vellum. There are still copies of the trade edition available for purchase. The 25th anniversary edition of Little, Big, which is now the 40th anniversary edition, is finally a reality.

Categorized as book design, books, culture, printing, publishing, typography, writing & editing |

I would like to direct your attention to a typographic element that is often ignored. Allow me to point out what makes it unique.

That element? The manicule. It’s also known as a fist, a hand, and by many other names, but it always takes the same basic form: a small image of a human hand, with the index finger pointing (usually to the right). Manicules date back to at least the Middle Ages, when it was quite common for readers to annotate their books, drawing a little hand in the margin to point out a particularly important or noteworthy passage. (“Manicule” comes from the Latin word for “little hand.”) Today they’re more likely to be part of a font, and to be used typographically, whether very large in a supermarket ad or at small size as an indicator of importance in a system of typographic hierarchy. They are often given a bright color to make them stand out. (Red is the traditional second color.)

Manicules can take the style of the font they’re in, just like ampersands or currency symbols. And now, the Dutch/Finnish type studio Underware, whose typefaces range from one of my favorite book faces, Dolly, to the truly bonkers stencil typeface Plakato, has issued a small booklet they call a “Manicule specimen,” demonstrating their versatility at imagining new forms of manicules for every occasion.

This little limited-edition book has a short text running through it, changing typeface twice per page, facing enlarged manicules in the same typeface, two per page. It’s a tour-de-force in its own highly specific way. And it serves to remind us that we have manicules at our fingertips, in many digital fonts, and that sometimes it’s appropriate to use them.

[Image: page spread from Underware’s Manicule specimen.]

[Originally published on February 8, 2022, in PPN Post and Updates, the newsletter of the Publishing Professionals Network.]

Categorized as books, culture, fonts, type history, typography |

I’ve just had a chance to peek behind the curtain at the Letterform Archive, to see its new digs in the Dogpatch neighborhood of San Francisco. The move to larger quarters began before the pandemic, but everything moves slowly when you’re in quasi lockdown. The new Archive has much more space than the old location, including a spacious, well-lit double room that will become both a classroom and a reading room, with a folding dividing wall that is actually soundproof and that doubles as a whiteboard.

The first post-Covid exhibition opens in early November, a celebration of the centennial of the Bauhaus. Archive founder Rob Saunders showed us a sample copy of the elaborate catalog of the exhibition, which shows off the strengths of the Archive’s publishing program with its finely controlled stochastic printing, where you can peer closely at tiny reproductions of full two-page spreads and even read the text.

We looked at early printing examples such as Claude Garamond’s first Greek type (16th century) and the first type specimen known to be published by a woman printer (18th century). We also perused issues of the San Francisco Oracle from the late 1960s and an alternative newspaper from Ottawa, Octopus. On the back page of one issue of Octopus was a surprisingly professional-looking ad for “3 Days of Peace & Music” at Woodstock.

The Archive plans to begin regular tours in January (pandemic permitting).

[Originally published on November 1, 2021, in PPN Post and Updates, the newsletter of the Publishing Professionals Network.]

Categorized as culture, education, printing, typography |

In October I joined Chuck Byrne to give a two-part talk about the life and work of Jack W. Stauffacher for the Society of Printers in Boston. No doubt in a normal time we would have traveled to Boston to address the members in person, but because of the pandemic the event was entirely virtual. This has its disadvantages (my connection was evidently a bit wonky, sometimes making my audio slur for a moment, though I had no way of knowing this until I listened to the recording later), but it has advantages as well: a much larger potential audience, one that was geographically dispersed although constrained by time zone. And of course the talk was recorded, so you can watch it now, well after the fact.

My part focused on Jack’s life, using the biographical essay I had written for Only on Saturday, the upcoming book from the Letterform Archive about Jack’s abstract wood-type prints. I was reading my text, rather than speaking extemporaneously, which seemed appropriate, since the book hadn’t yet been published. For the talk, I put together a selection of images that I hoped would give a visual counterpoint to the narration. Researching Jack Stauffacher’s life was a fascinating project, and finding a way to organize its many aspects and facets was a creative project of its own. But it was all in the service of telling people about Jack.

Chuck is the moving force behind the book, and in his part of the presentation he went through the book, page spread by page spread, explaining why they had chosen particular images and how they had put them together into a remarkable, highly visual volume. The design of the book is Chuck’s; he was quite sure that Jack’s approach to the design would have been different, but they were long-time friends and no doubt would have enjoyed mutually criticizing each other’s choices. It’s a beautifully designed book.

Categorized as book design, books, culture, events, people, publishing, typography, writing & editing |

I have continued my memoir of falling into phototypesetting and working in a small print shop in Seattle in the late 1970s/early 1980s. Franklin Press moved from Capitol Hill to Pioneer Square within a month of my starting there. Being in the heart of the city, and in the heart of Seattle’s pre-grunge alternative culture, I felt intimately connected with the life of the city. And I was learning a craft I had never suspected that I would take up.

Categorized as culture, people, type history, writing & editing |

When Tree Swenson asked me to create a new visual identity for the Academy of American Poets, the brief included creating a new logo. Tree was then Executive Director of the Academy, which was (and is) based in New York City but represents poets and poetry from all over the country. Other parts of the visual identity included the annual report, the website, and promotional material and program books for the Academy’s annual fundraising event in New York, which featured, each year, several very prominent people from the literary and entertainment worlds.

In the logo, Tree told me, the emphasis should be on “Poets”: that was the word she wanted people to remember, not “Academy.” So from the first I thought it should be a two-element logo, with “Academy of American” essentially modifying “Poets.”

As you can imagine, I played with all sorts of typefaces and all sorts of arrangements. At first I aimed for something symmetrical, preferably square or circular, because that’s the least troublesome shape for a logo that has to be used in a wide variety of circumstances. But then I began breaking the boundaries.

By turning the word “Poets” into the central element, spelled out in all-caps in Matthew Carter’s elegant, sparkling typeface Big Caslon, and placing it within a classical-looking rectangle, I gave the logo a solid, clearly recognizable mark. But what about the rest of the name?

For that, I tried something entirely different, though also in an elegant and somewhat old-fashioned tradition. I set the words “Academy of American” in Zapfino, Hermann Zapf’s swooping calligraphic typeface, a dramatic contrast to the solidity of the Big Caslon caps. And I let the calligraphic strokes overlap the main element.

In fact, I tried out a large number of different placements of the Zapfino words, and what this process made me realize was that there was no one solution; in fact, there should not be a single solution. Instead, it became a modular logo that could change again and again in various uses.

Zapfino has an enormous number of swashes and alternate forms of letters, notably for both the lowercase f and the uppercase ‘A’. This meant that varying the logo wasn’t just a matter of moving around a calligraphic element, but of choosing a different arrangement of strokes for each instance.

The version we used most often had restrained A’s but an exuberant f in “of,” which swoops down into the word “POETS” and up outside the top of the box, plus somewhat restrained swashes on the d and y of “Academy.” Other versions substituted a swash version for the first A, breaking the box on the left as well as at the top.

In some instances, we did away with the box altogether. The membership cards boxed “POETS” but left “Academy of American” outside the box, floating above it, with swashes penetrating the space of the box and a swash on the final n flying out to the right. For the mailing label, where a horizontal approach was called for, both elements were in the same line, rather than stacked; though they still had a little overlap.

Then there was the website logo: poets.org. In ads in the New York Times and elsewhere, promoting National Poetry Month, we used a “poets.org” logo done in the style of the Academy logo: POETS in Big Caslon, and the “.org” in Zapfino, in a second color, with the tail of the g dramatically sweeping under the word “POETS.” (This proved to be a difficult design for use on the website itself. In the end the website design was done separately.)

On the cover of the annual report, the logo’s elements were rearranged along with the other typographic elements, including an enlarged ornament from the Zapfino font (which changed from year to year; the first one was the tip of a calligrapher’s pen). I would use Zapfino ornaments as occasional accents on later pages.

One other situation called out for a special treatment: when the logo would be displayed on the front of the lectern during the annual fundraising events at Lincoln Center. I tried out the slightly bold “Forte” weight of Zapfino, but decided that it wasn’t necessary. Instead, it was a simple stack of four words, in Zapfino and Big Caslon, on a black background, enclosed in a single-line box that some of the (relatively short) swashes burst through. It was meant to be readable at a distance in a large, dimly lit auditorium, yet still to be recognizably the logo of the Academy of American Poets.

This identity, with its ever-changing logo, was used for three years, until changes at the Academy brought on, as they often do, a change in its visual direction. The Academy’s current visual identity is very attractive and effective, though it is entirely different in style and feel.

Categorized as culture, design, typography |