I’ve just had a chance to peek behind the curtain at the Letterform Archive, to see its new digs in the Dogpatch neighborhood of San Francisco. The move to larger quarters began before the pandemic, but everything moves slowly when you’re in quasi lockdown. The new Archive has much more space than the old location, including a spacious, well-lit double room that will become both a classroom and a reading room, with a folding dividing wall that is actually soundproof and that doubles as a whiteboard.
The first post-Covid exhibition opens in early November, a celebration of the centennial of the Bauhaus. Archive founder Rob Saunders showed us a sample copy of the elaborate catalog of the exhibition, which shows off the strengths of the Archive’s publishing program with its finely controlled stochastic printing, where you can peer closely at tiny reproductions of full two-page spreads and even read the text.
We looked at early printing examples such as Claude Garamond’s first Greek type (16th century) and the first type specimen known to be published by a woman printer (18th century). We also perused issues of the San Francisco Oracle from the late 1960s and an alternative newspaper from Ottawa, Octopus. On the back page of one issue of Octopus was a surprisingly professional-looking ad for “3 Days of Peace & Music” at Woodstock.
The Archive plans to begin regular tours in January (pandemic permitting).
[Originally published on November 1, 2021, in PPN Post and Updates, the newsletter of the Publishing Professionals Network.]