This outdoor telephone box sits next to the entrance to one of the far-flung buildings on the Microsoft corporate campus. It’s a remarkable example of someone thinking about what angle you might be looking at a sign from. Viewed straight on, the lettering looks curiously wide and squat; it takes you a minute to figure out what it says, though it’s ultimately recognizable. The lettering style really comes into its own, however, when viewed from an acute angle – as might be the case if you were approaching the door from the side. The word is most readable when it’s seen from the most extreme angle.
I suppose they could have simply put the word ‘TELEPHONE” on the side of the box, too, and solved the problem that way. But this is an ingenious bit of sideways thinking.