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Madame Wahler’s Lucky Serif Dream Book


There are always plenty of reasons to be a member of the Type Directors Club, the New York–based organization that fights a never-ending battle for truth, justice, and really great typography. But a particularly wonderful reason arrived in the mail just the other day: a little 16-page booklet called Madame Wahler’s Lucky Serif Dream Book.

This invaluable guide, written and designed by Gail Anderson and illustrated by Bonnie Clas, could set you on the road to a better life. “This book will make you a winner!” exclaims the back cover, and who could doubt it? As the introduction explains, “The Type Directors Club is the first international organization to make public a genuine and authentic guide to the connection between typography and dreams.”

The contents include a list of dream types (“To dream of ligatures denotes popularity with the opposite sex”), a typographic horoscope (“As the most sensitive sign of the zodiac, Pisces is easily devastated by poorly drawn characters”), and small ads for everything imaginable (“Miracle Open Type Necklace,” “Go Away Comic Sans Cologne,” and “PROFESSOR INA’S Tattoo Type Removal Cream”).

Remember: “Madame Wahler’s Lucky Serif Dream Book will prove itself valuable as a reference because it uses small words and lists the meanings of many popular lettering dreams.”

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