easilyamused |

Limbic artifice

Published

One of my favorite local shop-front signs (on Capitol Hill in Seattle) – not just for its contrast between the two typefaces used, but for the contrast between the pretty-looking type of the second line and the meaning of the words. It’s carefully composed (not vernacular or naïve at all), but the interplay of what it says and what it looks like is striking. As, no doubt, it was meant to be.

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