excerpts
from U&lc: influencing design & typography
author page for “dot-font” column
Nothing that we did in my tenure as editor created as much of a stir as changing the logo. Readers were outraged. Many of them had been reading U&lc since their student days, and in their nostalgic eyes the old logo had become one of the eternal verities. Some even referred to it as “classic” — though that description might have caused Herb Lubalin to laugh. Lubalin had been an iconoclast, someone who shook things up; our remaking of U&lc was entirely within that changeable tradition. Nonetheless, the new logo (though appreciated by some) was a bone of contention to the end.
from Contemporary newspaper design
Getting the right look in the type on a newspaper page is a hard task. It not only has to convey the actual information, it has to promise the kind of reading experience that the reader expects and that the paper does, in fact, deliver. Nothing is more disruptive of reader loyalty than a redesign that changes the terms of the transaction between paper and reader: that promises something different from what it delivers. The Times Classic typefaces, and the redesign that they were a part of, had to deliver, in essence, “more of the same, only better.”
