easilyamused |

The great apostrophe turnaround

Published

The eagle-eyed proofreaders and fact-checkers at The New Yorker clearly didn’t have a go at this pre-Christmas advertisement that came in my e-mail. If I were Eustace Tilley in this image, I’d be peering skeptically not at the butterfly but at the conspicuously backward apostrophe. ’Tis sad, is ’t not?